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CI and character

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Wordmark basics

KSA
KSA (Korea Shipping Association), Partner of Association Members

As two rising parallel lines connected with 'S', the abbreviation of 'Shipping', it expresses the future-oriented aspect of the association that grows and develops together with its members.
It represented the image of KSA (Korea Shipping Association) providing its members with a solid base and foundation of business as well as expressing the power of the shipping industry with a bold blue-colored font.
The bright blue color symbolizes the bright future of the members that share their fates with KSA

 

Use wordmark colors

 
KSA Dark Blue: CMYK_C 100/M 90/K 20,PANTONE_2756 C,RGB_R 35/G 44/B 119;KSA Sky Blue:CMYK_C 100,PANTONE_299C,RGB_R 0/G 159/B 227;Negative KSA Dark Blue Background;
 
  • KSA Dark Blue KSA Dark Blue
  • Negative Negative
  • KSA Sky Blue KSA Sky Blue
  • Negative Negative
  • Gold Gold
  • Silver Silver
  • Black Black
 

Logo type

 
한국해운조합
 

Character

  • Character :"HAEWOONI"
  • Description : “Haewooni” is representative character of KSA, which expresses the strong supporter of the shipping industry, based upon the motif of Poseidon, the guardian of the sea.
 
Hae Un I